Punjab a state of plenty and a land of five rivers, have substance to boast about. Its history, culture, merriment and closely knit societies led way to a food culture that became a template of food everywhere else. The local cuisine of Punjab is heavily influenced by the agriculture and farmer lifestyle, which is one of the main reason Punjabi cuisine is so famous in all over India. Think of Punjab and you can imagine its earthy heritage of lush green fields and robust lifestyle. What makes Punjab different from the other states is its culinary treasure, it is a state synonymous with food. Punjabi food is a lot like Punjabis - rich, robust and full of life. Bold textures and hearty ingredients are what make Punjabi cuisine so popular all across the globe. I had the pleasure to design the logo, menus and other branding collaterals for this brand.